WORK 2017 TOKYO LINKS
Eidein was founded in 2013 while assisting Western brands expand to Japan using localization, cultural communications, and development of strategic business partnerships between Tokyo and New York.
We focus bridging Tokyo and New York urban culture by building, tethering and promoting networks of creative individuals, start ups and business partnerships.
At Eidein we call this Applied Eastern Generalism (AEG)
When Nigel approached us in Q4 of 2013 with the idea of opening a larger store in Tokyo to act as his Flagship we decided together as a team that the new store must keep its DNA in its neighborhood of birth, Nakameguro.
Freemans Sporting Club
In Q3 of 2012 Taavo Somer of Freemans called us from New York with a few questions. His lifestyle brand, Freemans Sporting Club had recently partnered with two Japanese firms to open a series of outposts beginning with a multi level Flagship Store in Tokyo.
Vice Media Inc
In Q4 of 2012 Vice Media Inc approached us from Brooklyn New York with a request. They were having difficulties finding an appropriate building in central Tokyo to move their newly established Japan team into and needed our help.
Owner Junji Tajima contracted Eidein to consult his brand on the opening of a lifestyle concept store in Futago Tamagawa Tokyo in mid 2013.
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