We extended our localization services to include us traveling to New Yorkin Q1 of 2013 to view the DNA of Freemans Sporting Club - itsManhattanhub of FSC LifeStyle located on none other than Freemans Alley in the Lower East Side.
Upon returning to Tokyo we accelerated our advisory focus leading up to the Grand Opening in April. This included the following -
Digital Marketing and PR
We created the FSC Tokyo Tumblr that would showcase a constant feed of all instagrams hashtagged #fsctokyo
Influencer Marketing and PR
We were able to confirm attendance to the Grand Opening by the following celebrity actors we believed encompassed the Japanese Male aesthetic of the FSC Brand
Operations and Staffing
We sourced the best supplier of single origon coffee in Tokyo, Nozy Coffee
We advised on the application and usage of a handbuilt Synesso Coffee Machine
We recommmended menu listings, spirits and wine selection, and liased with World reknowned Barman Jim Meehan for the creation of an exclusive FSC Tokyo Cocktail List containing standouts like The Bitter Truth and Get Lucky!
Environment
We advised on the wall location of Freemans iconic collection of taxidermy shipped in from the United States (This was a first for us!)
Music
We curated playlists to match each individual floors aesthetic
- 3F Barbershop - 1960's Soul and Funk
- 2F Suiting - 1970's Smokey back room Jazz
- 1F Sportswear - 1960's ~ 80's World Psychadelica
- B1 Restaurant - All of the above and more - Disco, Soul, Funk Indie Rock, Jazz, and Psychadelic Folk