Kimino Drinks USA/Japan
J.Walter Thompson Japan
Semi Permanent Australia
Vice Media USA/Japan
Nigel Cabourn UK/Japan
In Q4 of 2012 VICE MEDIA representatives in New York approached EIDEIN with a Publication Request. In Japan they had recently established a virtual Vice Japan and needed an office to act as their foundation from which to build their Vice Japan team.
After viewing the Publication Vice requested EIDEIN tender an Applied General Service contract to Vice in New York with the scope of work to include but not be limited to finding an appropriate office building in Central Tokyo.
The requirements for their Japan HQ were as follows -
We began by pinpointing 4 districts regarded as distinct units because of their particular characteristics.
Over the course of the next 6 months EIDEIN inspected multiple properties before settling on three buildings and then advised VICE MEDIA in New York on how to put Commercial Lease Applications down for them. One after the other until...
In Sendagaya, an 'on the cusp' neighborhood in West Tokyo one particular building caught our interest.
It was located by the newly built Jingu Gaen Station on the recently opened subway the Fukutoshin linking Shinjuku to Shibuya, Nakameguro and Yokohama.
Note: all of the above listed neighborhoods are strategic cultural Tokyo Youth hubs.
Sendagaya Strategic Positioning Points of Interest -
After 6 months of work EIDEIN had arrived at the final (and arguably the most important) stage of the AGS contract -
This crucial 4 Step Process took EIDEIN approx 60 days (2 months) before VICE Media Japan we able to sign and move into their first ever Japan HQ in August of 2013.
From briefing, inspection, negotiation, to confirmation of contract EIDEIN delivered on time and within budget. Vice Media moved into their Japan Head Office building by September of 2013 and have been there ever since.
EIDEIN AGS cultivates the ability to continuously offer half-a-step-ahead business strategies using the appropriate brand language specialists in cultures of incubation, incorporation and operations.
Our portfolio includes alternative lifestyle and luxury brands, media and creative networks worldwide.
TOKYO CHEET SHEET
Nigel Cabourn JPN/UK