brand localization

Strasburgo is a bespoke suiting and lifestyle brand from Japan, founded in Kansai in the year 1990 as Lidea Kabushiki Kaisha by charismatic owner Junji Tajima.


Strasburgo introduced the Italian design concept of 'Bottega' meaning 'Artist Studio' or in this case 'Bespoke Tailor' to the tastes of Japanese men concerned with buying custom suits.

Strasburgo's founder and owner Junji Tajima contracted EIDEIN to consult his brand on the opening of a lifestyle concept store in Futago Tamagawa in mid 2013. The store was to be called 'Indispensible' and would sell lifestyle elements of his existing brand/s and introduce new items such as bicycles, mens grooming products, interior decorations and more.


EIDEIN was asked to provide brand consultation and feedback for the following -


Brand and ID


Video and Photographic style


Brand Personality (Manifesto)


Social Media


PR + Influencer Marketing


Brand Expansion

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